In order to ensure that his business All Elite Club Fitness is a success, it is imperative that Damian develops a Strategic Marketing Plan. Damian wants to ensure that his business is a success in the near future, he has approached you, a Junior Marketing Manager at a lucrative firm in order to help him develop a Strategic Marketing Plan.
In essay format, discuss the Strategic Marketing Planning process that will assist Damian in determining what he is required to do and what he should be prepared for as he attempts to open his own business called All Elite Club Fitness.
Compulsory source to peruse:
Jansen van Rensburg, M., Venter, P., Strydom, J.W. 2012. The perceived contribution of the strategic marketing on the performance of South African companies. Journal of Contemporary Managemenaqwt, 9 (1): 1-24 [Accessed 24 March 2022].
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