Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
In your own words, answer this unit’s discussion questions in a main post (recommended minimum 300 words), and respond to at least 2 peers’ postings (recommended minimum 75 words).
After you have reviewed the Assignment Details below, click the Discussion Board link under the My Work heading above to open the Discussion Board and make your post.
Use these videos for help on how to post to the Discussion Board:
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A firm has developed a new product that helps sanitize and purify air conditioners. This new product is very dependable and inexpensive. Besides air conditioning, it could also provide an inexpensive option for automobile systems and airplane purification. The firm has hired you as a consultant for the successful national launch of this product. Think about current consumer needs with respect to air purification. Then, do the following:
Identify different segments of the market that you feel could benefit from the product
Discuss your recommendation on which segments of the market to target first
When responding to other students, keep in mind your recent experience with purchasing a new product. What made you purchase the product? Was the product targeted to you?
Respond to at least 2 of your classmates and instructor as required. Make sure to participate in the discussion through the end of the week
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Discussion Board Reminders:
Must have three posts: A Main Post and two replies to peers.
First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week.
Second and third post: Must be posted on a different day from the first post.
Connect to Content: At least one post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content.
Engaging in Class Discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards.
Assignment Criteria Proficient Descriptor Points
Quality of Main Post
Student’s main post meets or exceeds the following requirements:
Responds completely to all of parts of discussion question (4 points)
Communicates content information accurately and/or logically (4 points)
Delivers a thoughtful response demonstrating insights and reflections (4 points)
Connects to key content concepts and personal experiences (if applicable) (4 points)
Response to Peers
Responds to a minimum of two peers (8 points per response)
Substantive response (4 points)
Furthers the conversation with peers. Examples could include (4 points):
Provides additional resources
Connects accurately to key concepts
Shares personal or professional experiences
Contributes new information or perspective
Presents a competing viewpoint
Support from Learning Resources
At least one post references course resources or library resources. /4 pts.
Response is well-organized, clear, and free of grammatical and mechanical errors.
Posts demonstrate courtesy and respect for others.
Total 40 points possible /40 pts.
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